Post by account_disabled on Feb 28, 2024 4:34:38 GMT -6
An interesting tool for studying keywords is the Moz Keyword Difficulty Tool . In the example screen below, the search term is “social media”. At first glance you can see that the sites best positioned on this keyword are very authoritative, such as Wikipedia or the New York Times. Trying to outrank these sites is virtually impossible. Instead, it might be a better idea to aim to position yourself on so-called "long-tail" keywords, i.e. on more complex and specific terms, such as "how to design a social media campaign"; for searches of this type it is more plausible for your site to aspire to position itself in the top 10 places. Moz-keyword-difficulty-tool-for-content-marketing-strategy THE USER EXPERIENCE Google is constantly changing its algorithms to improve search results, and one of the most surprising aspects is that Google also includes User Experience themes in its analysis.
This means that the design of the site must simultaneously take into account two main needs: the site must be designed so that it is easily navigable and usable, and that it can at the same time be well indexed by Google. This Nepal Phone Number that you must structure the contents of the site so that they can be navigated efficiently by both Google and the user . RESPONSIVE DESIGN Another very important component related to usability and Google ranking factors is responsive design. Responsive design is the ability of the site to be correctly displayed both on PC, on smart TV, on various mobile devices. Since PC sales dropped by 9%, attention to the mobile world has grown exponentially. Seizing this trend, Google activated an algorithm called Mobilegeddon , which made non-responsive sites tend to almost disappear from positioning.
As a result, having a responsive design site is a necessary feature in today's online world. CHECK RESPONSIVE DESIGN: BROWSERSHOTS Browsershots is an online tool that allows a Web Designer to control how web pages are displayed on any browser . This tool allows you to automate a large part of the analysis of the responsive design of your site, and correct any errors in a targeted manner, if necessary. Browsershots-image-content-marketing-strategy IS THE CONTENT OF YOUR SITE RELEVANT IN THE EYES OF GOOGLE? As content marketing becomes more widespread, it is important for a website to regularly provide quality, informative content. Gone are the days when content was packaged by articulating keywords into very short texts, hoping to improve positioning on search engines. Google recognizes these tactics and penalizes websites that practice them.
This means that the design of the site must simultaneously take into account two main needs: the site must be designed so that it is easily navigable and usable, and that it can at the same time be well indexed by Google. This Nepal Phone Number that you must structure the contents of the site so that they can be navigated efficiently by both Google and the user . RESPONSIVE DESIGN Another very important component related to usability and Google ranking factors is responsive design. Responsive design is the ability of the site to be correctly displayed both on PC, on smart TV, on various mobile devices. Since PC sales dropped by 9%, attention to the mobile world has grown exponentially. Seizing this trend, Google activated an algorithm called Mobilegeddon , which made non-responsive sites tend to almost disappear from positioning.
As a result, having a responsive design site is a necessary feature in today's online world. CHECK RESPONSIVE DESIGN: BROWSERSHOTS Browsershots is an online tool that allows a Web Designer to control how web pages are displayed on any browser . This tool allows you to automate a large part of the analysis of the responsive design of your site, and correct any errors in a targeted manner, if necessary. Browsershots-image-content-marketing-strategy IS THE CONTENT OF YOUR SITE RELEVANT IN THE EYES OF GOOGLE? As content marketing becomes more widespread, it is important for a website to regularly provide quality, informative content. Gone are the days when content was packaged by articulating keywords into very short texts, hoping to improve positioning on search engines. Google recognizes these tactics and penalizes websites that practice them.