Post by ivykhan885 on Mar 7, 2024 3:12:26 GMT -6
In a historical moment in which users' attention towards what is offered to them on various electronic devices - both desktop and mobile - is increasingly lower, focusing on immediate and impactful content is the best solution to emerge from the crowded sea of competitors. One of these types of content is represented by short videos. Intercept your audience now with Ediscom customized branding solutions! To find out more, contact us now ! Effective digital strategy short videos Share on Facebook Share on LinkedIn REQUEST INFO ON DISPLAY ADV! Proof of this is the latest research carried out by AOL , which studied short videos lasting between 1 and 10 minutes . According to the study, in fact, this type of digital format has increased exponentially in the last two years, over 50% , in particular among young people aged between 18 and 24: 52% of these, in fact, prefer to watch short videos online rather than reading news. A great contribution to the diffusion of the video format has certainly come from its widespread use on various social platforms and, in this regard, some interesting data emerged from Sarah Utermark,
country director of the Mobile Marketing donkeyociation , who cites a report recently created by Facebook relating to videos published on the social network in the last year. The study showed that the contents have an average length of 3-4 minutes , but the average time spent is 10-15 seconds per video . But this aspect, the one concerning the length of video content, is not everything! Short videos and short titles Australia Telegram Number Data winning couple In fact, a short video alone is not enough to capture the user's attention; it must be integrated with equally short and impactful short titles , preferably in the first seconds, which must convince those watching to get to the end of the content. Therefore, storytelling is also important for improving your digital strategy: if integrated perfectly with the effectiveness of the video format, it is a powerful means of brand awareness . The digital company Big Brave, then, disclosed some interesting data regarding digital video content. For example,
talking about the three most popular social networks (Facebook, Youtube and Snapchat), they collect something like 22 billion views per day . Finally, over 500 million hours of video are watched per day on YouTube , mobile video consumption grows by 100% every year and the platform has over 1 billion users , almost 1/3 of the total users on the platform. web. Speaking of Youtube, if you haven't read the latest news on the most used video platform on the web, you can find out here . REQUEST INFO ON DISPLAY ADV! display-advertising DISPLAY ADVERTISING BUY VISIBILITY WITH OUR DISPLAY CAMPAIGNS KEEP READING Read also: MARKETING Ediscom editorial team All the email marketing trends 2017
country director of the Mobile Marketing donkeyociation , who cites a report recently created by Facebook relating to videos published on the social network in the last year. The study showed that the contents have an average length of 3-4 minutes , but the average time spent is 10-15 seconds per video . But this aspect, the one concerning the length of video content, is not everything! Short videos and short titles Australia Telegram Number Data winning couple In fact, a short video alone is not enough to capture the user's attention; it must be integrated with equally short and impactful short titles , preferably in the first seconds, which must convince those watching to get to the end of the content. Therefore, storytelling is also important for improving your digital strategy: if integrated perfectly with the effectiveness of the video format, it is a powerful means of brand awareness . The digital company Big Brave, then, disclosed some interesting data regarding digital video content. For example,
talking about the three most popular social networks (Facebook, Youtube and Snapchat), they collect something like 22 billion views per day . Finally, over 500 million hours of video are watched per day on YouTube , mobile video consumption grows by 100% every year and the platform has over 1 billion users , almost 1/3 of the total users on the platform. web. Speaking of Youtube, if you haven't read the latest news on the most used video platform on the web, you can find out here . REQUEST INFO ON DISPLAY ADV! display-advertising DISPLAY ADVERTISING BUY VISIBILITY WITH OUR DISPLAY CAMPAIGNS KEEP READING Read also: MARKETING Ediscom editorial team All the email marketing trends 2017