Post by account_disabled on Mar 12, 2024 0:41:37 GMT -6
If it is not interesting it is removed. Lots of noise and little effort. Platforms reward extremes. We have learned that we must dare, raise the level of amazement, amaze pdonkeyers-by, make them discuss and often lose, once and for all, what little credibility we have left. Attention, increasingly rare, must be obtained at any cost. This has been the downfall of many professionals and some brands. There's an old saying among marketers: "don't build on leased land." However, today these spaces that quickly burn content without commitment are the most frequented place; the one in which we have to get the famous glance to be transformed into attention, which will become a relationship and finally "conversion".
But it's like swimming up an increasingly impetuous current. For years I have been Canada Phone Number arguing that we must disintermediate social media and I continue to support it, but this does not mean that we can afford to snub them. Only the way we do it changes. Social media is no longer the place to grab users to migrate to our site/blog. First, these people are unlikely to want to leave the comfortable place they are in to follow you elsewhere. Then we add the ever-increasing algorithmic hostility of these "rented lands" which prevents or greatly reduces the effectiveness of this practice. Instagram and TikTok do not allow the use of links in posts. LinkedIn, Facebook reduce the reach of the content it brings out.
Then we add the culture of those who frequent forums and platforms, which is increasingly adverse to the use of links in a conversation, so much so that many groups prohibit their use. The purpose of the content we produce always remains the same: real contacts, i.e. telephone numbers and email addresses. As these concessions are increasingly precious, we should apply a different technique than the one we have used up to now. The content should be used everywhere, both on rented land and on land you own. The ultimate goal – don't forget it – is to obtain a relationship that leads to real contact. Release your content but keep it in a safe place (for example a site you own).
But it's like swimming up an increasingly impetuous current. For years I have been Canada Phone Number arguing that we must disintermediate social media and I continue to support it, but this does not mean that we can afford to snub them. Only the way we do it changes. Social media is no longer the place to grab users to migrate to our site/blog. First, these people are unlikely to want to leave the comfortable place they are in to follow you elsewhere. Then we add the ever-increasing algorithmic hostility of these "rented lands" which prevents or greatly reduces the effectiveness of this practice. Instagram and TikTok do not allow the use of links in posts. LinkedIn, Facebook reduce the reach of the content it brings out.
Then we add the culture of those who frequent forums and platforms, which is increasingly adverse to the use of links in a conversation, so much so that many groups prohibit their use. The purpose of the content we produce always remains the same: real contacts, i.e. telephone numbers and email addresses. As these concessions are increasingly precious, we should apply a different technique than the one we have used up to now. The content should be used everywhere, both on rented land and on land you own. The ultimate goal – don't forget it – is to obtain a relationship that leads to real contact. Release your content but keep it in a safe place (for example a site you own).