Post by account_disabled on Dec 24, 2023 22:12:03 GMT -6
LinkedIn or Viadeo : in 6 seconds, we decide if your profile should be read or if we move on to another. Internet users are impatient. Google takes this into account by penalizing pages that are displayed in more than 4 seconds. Internet users don't read, they scan. Recruitment professionals are like everyone else, they are in a hurry and move quickly. They don't have the time to read in detail the profiles of dozens of candidates to know who to call or invite to a meeting. If you manage (and it's not easy) to arrive at the search results pages and then generate a click to your profile (the vast majority of profiles have less than 2 visits per day), you have 6 seconds to capture the visitor's interest, making him want to stay and find out more.
t's all the more difficult since LinkedIn does everything to ensure that we spend time on the site by making Email Data it easier to move from one profile to another: We all have on our profiles (right column) a section "other pages viewed" which indicates to those who are on our profiles which profiles are seen before or after ours. For my part, we regularly see 4/5 direct competitors in this section. We all have a “similar profiles” section on our profiles (right column), where LinkedIn offers a selection of profiles similar (the concept can be quite broad) to ours. This section is highly highlighted by LinkedIn teams in their training or webinars. At the time, a few months ago, when LinkedIn showed us how we generated traffic on our profiles (we still have access to it, but it's less simple).
I regularly saw that this section was at the origin a third of visits to my profile. This means that one in three people who come to my profile were on the profile of one of my competitors and saw my profile in this section. All job titles are clickable. Consequence: if upon arriving at your profile, we do not immediately understand (in less than 6 seconds, therefore) who you are, what your specificity is, what your skills are: it does not matter: your competitors are there, accessible in 1 click (read: kick your competitors out of your LinkedIn profile ). It is therefore up to you to capture attention, in particular by working on what we see when arriving on your profile: professional photo, adapted to the environment you are targeting banner (1400*425) headline (the 2 lines under your name: 120 characters max) location: where you are looking, not where you are sector current employer 3 previous employers training(s) Custom URL summary The summary is a strategic area.
t's all the more difficult since LinkedIn does everything to ensure that we spend time on the site by making Email Data it easier to move from one profile to another: We all have on our profiles (right column) a section "other pages viewed" which indicates to those who are on our profiles which profiles are seen before or after ours. For my part, we regularly see 4/5 direct competitors in this section. We all have a “similar profiles” section on our profiles (right column), where LinkedIn offers a selection of profiles similar (the concept can be quite broad) to ours. This section is highly highlighted by LinkedIn teams in their training or webinars. At the time, a few months ago, when LinkedIn showed us how we generated traffic on our profiles (we still have access to it, but it's less simple).
I regularly saw that this section was at the origin a third of visits to my profile. This means that one in three people who come to my profile were on the profile of one of my competitors and saw my profile in this section. All job titles are clickable. Consequence: if upon arriving at your profile, we do not immediately understand (in less than 6 seconds, therefore) who you are, what your specificity is, what your skills are: it does not matter: your competitors are there, accessible in 1 click (read: kick your competitors out of your LinkedIn profile ). It is therefore up to you to capture attention, in particular by working on what we see when arriving on your profile: professional photo, adapted to the environment you are targeting banner (1400*425) headline (the 2 lines under your name: 120 characters max) location: where you are looking, not where you are sector current employer 3 previous employers training(s) Custom URL summary The summary is a strategic area.